PREXKON
Strategy is Nothing Without Execution

Cross-border execution. AI governance. Commercial space reinvention. Delivered by a team that has done it firsthand.

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The Name

What PREXKON Stands For

PREXION  ×  PRAXIS  =  PREXKON

PRECISION

From Latin praecisio - to cut precisely

Every recommendation is grounded in evidence and numbers. We don't guess - we diagnose. Twenty-five years of cross-border manufacturing experience distilled into calibrated advisory.

PRAXIS

From Greek praxis - action, real execution

Strategy without execution is just a document. Our team has built factories, met international regulatory standards, and run business organizations across borders. What we advise, we can do ourselves.

Market Intelligence

What We're Watching

Global Intelligence
Cross-Border Operations
China's 2025 Encouraged Catalogue Expands Foreign Investment Scope
China's updated investment catalogue broadens support for high-tech, green development and key regional markets.
Source: China Briefing · Jan 2026
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Policy & Regulation
Tech Security & Legal
EU AI Act: GPAI Compliance Deadline - August 2025
Providers of general-purpose AI models must comply with EU AI Act obligations by August 2025. Companies across Europe and Asia face dual compliance requirements.
Source: EU AI Act Official · 2025
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Trend Analysis
Supply Chain
China's Rare Earth Export Controls Now Apply Extraterritorially
Since October 2025, China requires licences when re-exporting controlled rare earth elements. Semiconductor supply chains face new compliance obligations.
Source: White & Case · Oct 2025
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PREXKON Perspective
AI and Manufacturing
职业趋势 · NEW
斯坦福CS入职率不到20%了?AI之下,有没有职业避风港
从"材料成本占比"看AI对各行业的影响差异。材料成本越高,AI的替代上限越低——制造业或许就是AI时代最后的堡垒。
Maggie Song · PREXKON · 2026年4月
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往期
AI之路的坑,到底有多深 →
The Map Has Changed: Navigating Strategy in a Fractured World Order →
Why Clients Come to Us

Three Challenges. One Team.

Most consultants sell deliverables. We sell a progression — from awareness to execution to evolution. Every engagement follows this logic.

01
Awakening

Why the CEO Must Personally Understand AI

Not tools. Not teams. Judgment. A CEO who can't evaluate AI output has handed the company's core decisions to a black box they can't read. This is where it starts.

02
Seeing

AI Is Not an Efficiency Tool. It's Decision Infrastructure.

Market signals. Competitor moves. Risk patterns. People decisions. Resource allocation. AI changes what you can see — and how fast you can see it.

03
Implementation

We Don't Install AI. We Redesign How You Decide.

Which decisions does AI touch? Who owns the output? How is quality judged? We build the system around the judgment — not around the software.

04
Evolution

AI Adoption Isn't a Project. It's a Capability Flywheel.

The companies that win won't be the ones that adopted AI first. They'll be the ones that kept improving. Monthly recalibration. Expanding use cases. Compounding advantage.

"We don't build the AI. We build the judgment that runs it."

— PREXKON

What We Do

Our Services

We've Built It. We Know the Traps.

Speed to Market

Most market entry studies take 6-8 weeks and arrive too late to change decisions. Ours take 48-72 hours. AI handles the research. We handle the judgment. You get a diagnosis - not a deck - and a team ready to execute the moment you decide.

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Not a Workshop. A Real Transformation.

Ongoing Decision Support

Markets shift. Regulations change. Competitors move. A one-time report is obsolete the week it's delivered. We stay in - monthly retainers that keep your intelligence current, your risks visible, and your next move prepared.

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The Risk You Don't See Is the One That Hurts.

Risk Intelligence

Most advisors sell the upside. We map the downside first. AI pattern recognition across hundreds of cross-border cases - legal exposure, supply chain fragility, compliance gaps, political risk - identified before they become your problem.

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We've Seen the World's Best. We Know the Gap.

AI Into the Organization

The question isn\'t whether to use AI - it\'s where it enters, who owns it, and what decisions it changes. We've built AI-native operations ourselves. We design the integration, train the team, and stay to make sure it sticks.

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Know the Market Before You Enter It.

AI Market Intelligence

Traditional market research costs ¥500K–1M and takes months. We deliver competitor intelligence, consumer insights, pricing analysis, and brand monitoring — AI-powered, continuously updated, at 1/3 the cost. Know your market before you commit.

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Track Record

What Our Founding Team Has Built

These are not proposals. They are projects our founding partner has personally built, managed, and delivered.

01
Semiconductor Equipment

SAWATEC AG

China Market Entry · ~10 Years

Built China operations from zero - company registration, team, technical support platform, and customer development for a Swiss semiconductor equipment brand. Established presence across China's top fabs and research institutes.

Greater China President · 2016-present
02
Precision Manufacturing

SFS Group (SFS intec)

24,500 m² · USD 22M+ · WFOE Greenfield

Greenfield WFOE factory in Guangdong for a SIX-listed Swiss group (CHF 1.8B+ revenue) - site scouting, land purchase, EIA permits, construction management, through to full operations and global supply chain delivery.

Vice General Manager · 7 years · Guangdong
03
Industrial Transformation

Shenzhen AIRFACT (深圳阿尔法特)

Sales 5× in Year 1 · RMB 20M → 100M+

End-to-end domestic transformation: named and branded the company, built a 14,500 m² factory, built the full sales and operations system, repositioned from legacy to precision tech brand. Revenue grew 5× in Year 1. Promoted from Vice GM to General Manager following successful transformation.

Vice GM → General Manager · 6 yrs 5 months · Shenzhen
Our People

Leadership

Human Partners
Maggie Song
Maggie Song
Founding Partner · MD
25 years in cross-border manufacturing. Built a 40,000m² factory from zero. Senior Partner at SME-Ventus (Switzerland). EMBA, University of St. Gallen.
Dr. Kang Li
Kang Li
Senior Technical Advisor
30 years of experience in the area of AI and infosec compliance. A globally recognized information security leader with a track record of securing systems for Tesla, Qualcomm, and Microsoft Azure. Has worked with global regulatory bodies in EU, UAE, Japan, Singapore and Hong Kong. He has served in leadership and consulting roles at global technology companies including Baidu, Qihoo 360, Intel, and Samsung. He holds AI and Computer Science degrees from top-ranked engineering schools and a Master's degree from Yale Law School.
Elena Yi
Elena Yi
Partner · Commercial Real Estate & Space Strategy
Nearly 30 years at a leading Hong Kong-invested conglomerate, spanning development, leasing, and full-cycle operations. Led the strategic evolution from joint development to independent operations, consistently driving asset value appreciation. Global benchmark experience across Asia-Pacific, Europe, and North America. Deep network across Shenzhen's premier commercial districts.
Sophia Wu
Sophia Wu
Partner · Brand & Commercial Strategy
Law degree with a foundation in contract governance and compliance. Former Marketing Director at a leading state-owned real estate conglomerate in Shenzhen, leading institutional BD and brand strategy for flagship projects. At PREXKON, she leads brand and market development - bridging advisory expertise to decision-makers across China and Southeast Asia.
AI Partners
Nova
Nova 🌟
Intelligence Partner · AI
Research, analysis, and client intelligence - available around the clock. Nova handles the groundwork so every hour of human time goes further.
K
K-01
Security Intelligence · AI
Specialized in cybersecurity threat intelligence, AI governance compliance, and cross-border legal risk analysis. Bond operates at the intersection of technology, regulation, and jurisdiction — identifying exposure before it becomes liability. Precise. Methodical. Built to find what others miss.
Aina
Aina 💕
Brand Intelligence · AI
Where strategy meets perception. Aina monitors brand signals, maps stakeholder sentiment, and surfaces the insights that shape how PREXKON and its clients are seen — before the market decides for them.
25
Years Experience
40,000 ㎡
Factory Built
3
Industries
12
Years Swiss Partnership
Get In Touch

Contact Us

Ready to take your business across borders - or bring global expertise in?
Let's talk.

📱+86 138 2311 1833
📍Tower 1-16D, OCT Bay, 4080 Qiaoxiang Rd
Nanshan, Shenzhen, China
🌐www.prexkon.com
Nova
Nova · PREXKON
在线 · Online
出海东南亚怎么做? AI转型从哪里开始? PREXKON的服务和收费 EU AI Act compliance
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